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Kelly Jarvis

Kelly JarvisKelly JarvisKelly Jarvis

Writer, Poet, Professor

Writer, Poet, ProfessorWriter, Poet, Professor

Incantation (noun): a spell, charm, or series of words intended to produce a magical effect. 


Incantation Press is committed to publishing stories that help readers find their own 

Happily Ever After


incantationpress@yahoo.com

Selkie Moon

Selkie Moon publishing June 17th

  

We are all surrounded by darkness. And we are all drawn to the light.


The Orkney Islands north of Scotland are steeped in stories of selkies, seal folk who swim in cold ocean waters and shed their skins to sing and dance on land. One young girl named Isla uses legends of selkie brides to understand her parents’ troubled marriage and navigate her strained relationship with her mother. As Isla comes of age, she confronts the sacred points of transformation found between sea and land, nature and civilization, and past and present, uncovering the key to her identity.


Selkie Moon is a novella for all those who believe stories can illuminate the deepest and darkest waters of the human soul.


Cover Art by Holly Dunn Design 

Pre-order Here

Praise for Selkie Moon

Amy Trent, Author of The "Enchantment Retold" Series

Kelly Jarvis writes with care, insight, and compassion as she explores selkie folklore in this novella. Her story is filled with lyrical prose and such loving descriptions of the ocean that I was convinced Kelly must be a selkie herself. The passage about swimming with the humpback whales is particularly stunning. It's magic like this that had me captivated throughout her story.
 

I love that selkie lore became a way to explore the identities that are erased, abandoned, sacrificed or forgotten with familial roles like motherhood. That something as mysterious as a selkie's oceanic life is equated with who mothers were before their children came along is standing ovation levels of excitement for this folklore enthusiast. 

Lissa Sloan, Author of Glass and Feathers and Jewels and Honey

Set on a timeless-feeling community in the Orkney Islands, this selkie tale sings with beauty. Jarvis writes with gorgeous, confident language that draws the reader into the depths of her tale like siren song. Her characters are flawed and complex as they fight the pull of what is traditionally a family tragedy. Their story is moving, hopeful, and above all, compelling. Selkie Moon is as breathtaking as the moon on still water and as irresistible as the tide.

Kate Wolford, Founder of The fairy Tale Magazine

An engrossing read that sucks the reader right in from the first page. This is a bittersweet family story and a splendid tale of growing up. If you love magic and myth and amazingly strong world building for a novella, this story is definitely for you! Every character is well drawn, and you’ll stay hooked right to the end!

Nick Rees Gardner, Independent Book Review

It is {the{ folkloric approach to family that gives Selkie Moon its edge over other family dramas, a certain beauty that both separates the story from modern life but also draws parallels to the realist’s world. Through language alone, Jarvis paints a world that is easy for a reader to be swallowed into.


And the setting—with its aurora borealis, its “simmer dim,” and its islands that, “float in the frigid waters where the North Sea kisses the Atlantic”—is one that feels almost fairytale-esque, a dreamy place that makes the family conflict so much more tense. As Isla realizes that the magical world she lives in isn’t so perfectly divine, the experience turns both devastating and enlightening. 


In just over 100 short pages, Kelly Jarvis has crafted a unique addendum to selkie folklore, expanding it beyond the mere seduction that leads to selkies shedding their seal skins, their wildness, to struggle through the tame and mild life of the land. She has bent the folklore into a relatable story about family and choices.

FREE GIVEAWAY

Selkie Moon Music

 Click on the link below to listen to an Apple Music Playlist of songs to accompany Selkie Moon

Selkie Moon Playlist

Selkie Moon Art

An  Advance Reader Copy of Selkie Moon featuring a beautiful illustration by Alison Weber was shared with members of The Fairy Tale Magazine. Watch Alison's visual incantation below!

Selkie Moon

Debut Novella by Kelly Jarvis Coming this June

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Copyright © 2025 Kelly Jarvis - All Rights Reserved.

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