• Home
  • About
  • Incantation Press
  • The Fairy Tale Magazine
  • Fairy Tale Voices
  • Books
  • Blog
  • Published Writing
  • Book Reviews
  • Teaching
  • Contact
  • More
    • Home
    • About
    • Incantation Press
    • The Fairy Tale Magazine
    • Fairy Tale Voices
    • Books
    • Blog
    • Published Writing
    • Book Reviews
    • Teaching
    • Contact
  • Home
  • About
  • Incantation Press
  • The Fairy Tale Magazine
  • Fairy Tale Voices
  • Books
  • Blog
  • Published Writing
  • Book Reviews
  • Teaching
  • Contact

Kelly Jarvis

Kelly JarvisKelly JarvisKelly Jarvis

Writer, Poet, Professor

Writer, Poet, ProfessorWriter, Poet, Professor

Incantation (noun): a spell, charm, or series of words intended to produce a magical effect. 


Incantation Press is committed to publishing stories that help readers find their own 

Happily Ever After


incantationpress@yahoo.com

Selkie Moon

Selkie Moon publishing June 17th

  

We are all surrounded by darkness. And we are all drawn to the light.


The Orkney Islands north of Scotland are steeped in stories of selkies, seal folk who swim in cold ocean waters and shed their skins to sing and dance on land. One young girl named Isla uses legends of selkie brides to understand her parents’ troubled marriage and navigate her strained relationship with her mother. As Isla comes of age, she confronts the sacred points of transformation found between sea and land, nature and civilization, and past and present, uncovering the key to her identity.


Selkie Moon is a novella for all those who believe stories can illuminate the deepest and darkest waters of the human soul.


Cover Art by Holly Dunn Design 

Pre-order E-Book Here

Selkie Moon

Selkie Moon Print Pre-order

  

Print Copies of Selkie Moon are available at Barnes and Noble. You can also ask your Independent Bookstore or Local Library to order a copy through Ingram Spark Distribution. 


Cover Art by Holly Dunn Design 

Pre-order Print Book Here

Selkie Moon Audiobook

Audio book coming August 2025

Selkie stories stem from orally circulated folklore, and Incantation Press is proud to release an audio book version of Selkie Moon! 

Selkie Moon Narrator: Jess Moran

Jess Moran brings her experience in theater and education and her love for whimsy and nature to every text she narrates. Learn more about her here. 

Praise for Selkie Moon

Shveta Thakrar, author of the Andre Norton Nebula Award finalist Star Daughter

Selkie Moon isn’t just a lovely story about the sleek creatures who swim in the sea and doff their skins to dance on the land; through the lens of Isla’s journey, Jarvis offers us a thoughtful narrative about the choice to cast off the limitations imposed by others and fully claim ourselves by  the light of our own mirror moon—a perfect read for divisive times.

Sally Rosen Kindred, author of Where the Wolf, and Says the Forest to the Girl

A selkie story told, so freshly and tenderly,  from the daughter’s perspective, Jarvis's debut novella offers a moving  and memorable portrait of a family whose conflicts ignite with feral,  fabulist sparks–but also speak to (and critique) the recognizable  tensions of gendered expectations. It’s a lush tale that explores the  way convention can threaten to dim the wild beauties of those who are  different, and how compassion for each other’s story matters. Its vivid,  lyrical, dreamy landscapes–the craggy coasts of the Orkney Islands,  where “wet mists...purled along the shoreline,” in the “twilight of the  simmer dim”–offer a gateway into dreams and tales of “oceans stained  purple by rains that fell from ruby-studded skies.” And oh, the  sentences! What a delight to the senses they were. I was swept up in the  prose and in Isla’s world, and left thinking about the power of  stories, of self-as-story–and the capacity we have, if we just learn to  use it, to tell our truest selves and each other into being, into  acceptance and understanding.

Amy Trent, Author of The "Enchantment Retold" Series

Kelly Jarvis writes with care, insight, and compassion as she explores selkie folklore in this novella. Her story is filled with lyrical prose and such loving descriptions of the ocean that I was convinced Kelly must be a selkie herself. The passage about swimming with the humpback whales is particularly stunning. It's magic like this that had me captivated throughout her story.
 

I love that selkie lore became a way to explore the identities that are erased, abandoned, sacrificed or forgotten with familial roles like motherhood. That something as mysterious as a selkie's oceanic life is equated with who mothers were before their children came along is standing ovation levels of excitement for this folklore enthusiast. 

Lissa Sloan, Author of Glass and Feathers and Jewels and Honey

Set on a timeless-feeling community in the Orkney Islands, this selkie tale sings with beauty. Jarvis writes with gorgeous, confident language that draws the reader into the depths of her tale like siren song. Her characters are flawed and complex as they fight the pull of what is traditionally a family tragedy. Their story is moving, hopeful, and above all, compelling. Selkie Moon is as breathtaking as the moon on still water and as irresistible as the tide.

Kate Wolford, Founder of The fairy Tale Magazine

An engrossing read that sucks the reader right in from the first page. This is a bittersweet family story and a splendid tale of growing up. If you love magic and myth and amazingly strong world building for a novella, this story is definitely for you! Every character is well drawn, and you’ll stay hooked right to the end!

Lynden Wade, Contributor to Mothers of Enchantment

Selkie Moon is a thoughtful, powerful  exploration of the effect of {a selkie} relationship not only on the man and  the selkie, but also on the children of that union. The story is told  from the point of view of their daughter, the one who will ultimately  find the hidden selkie skin. What, asks the story, must be like for her,  growing up aware there’s something different about her parents from  others, aware of the tension between them but not understanding what’s  going on? Her responses change subtly as she grows older: from a little  girl relying totally on her mother, to an intelligent child trying to  make sense of what’s going on round her, to the pre-teen who wants to be  accepted by her peers, to a teenager pushing against the idea of being  different, finally to a young woman who understands what it is that  makes her different. In a lovely piece of symbolism, the story’s  triumphant conclusion plays out, like the the opening, under the moon  and on the stormy shores of Orkney, bringing it full circle – or full  moon. 

Nick Rees Gardner, Independent Book Review

It is {the} folkloric approach to family that gives Selkie Moon its edge over other family dramas, a certain beauty that both separates the story from modern life but also draws parallels to the realist’s world. Through language alone, Jarvis paints a world that is easy for a reader to be swallowed into.


And the setting—with its aurora borealis, its “simmer dim,” and its islands that, “float in the frigid waters where the North Sea kisses the Atlantic”—is one that feels almost fairytale-esque, a dreamy place that makes the family conflict so much more tense. As Isla realizes that the magical world she lives in isn’t so perfectly divine, the experience turns both devastating and enlightening. 


In just over 100 short pages, Kelly Jarvis has crafted a unique addendum to selkie folklore, expanding it beyond the mere seduction that leads to selkies shedding their seal skins, their wildness, to struggle through the tame and mild life of the land. She has bent the folklore into a relatable story about family and choices.

Reader Responses

Sunshine and fantasy Books

Kelly Jarvis’s prose is immersive and evocative—I could hear the waves  crashing, feel the pull of the sea, and see the ache in Isla’s heart.

As  a mother raising a daughter, this story touched something deep in me.  The mother-daughter relationship, in particular, was layered and honest  in a way that felt both personal and universal. If you grew up loving  the ocean or feel drawn to stories that sit between myth and reality,  Selkie Moon will speak to your soul.

It's a short but stunning  read, Selkie Moon is a heartfelt meditation on stories, family, and the  way myth can help us navigate even the deepest waters of the human soul. 

Of Pages and Pinecones

Kelly Jarvis has written a masterful love letter to the wild corners of the world, the women who walk them, and the stories that have sprung from both, Five-Star read!

Fairy Tales, Folklore, and Fantasy

A story about family, growing up and legacy.


The opening chapter is very lyrical, beginning with a father telling a story to his daughter, and a daughter telling us of his place in the world. Immediately after reading the opening chapter, I checked to see if the author wrote poetry, and she is in fact known for her poetry as well as her fiction. The rest of the book settles into more of a fairy tale rhythm, the language becoming more simplistic and less obscured by metaphor but still harkening to that oral tradition--this book feels made to be read aloud. 

Liz

Isla grows up in the Scottish Orkneys, in a  chiaroscuro of light and dark, ocean and land, secrets and hard truths.  Her mother, drawn to the sea, never speaks, and her younger brother,  sweet tempered Callan with the webbed fingers, speaks in a language all  his own. When Isla’s mother disappears, the remaining family moves in  with her father’s parents, who are far less tolerant of Isla and  Callan's peculiarities.

No fear, there is wisdom and love and a happy ending in this beautifully written tale. The language is luminous, the story legendary, and the overarching truths inspiring. Keep telling your stories and writing your own! 

Lauren

An astonishing story! Poetically beautiful  writing; compulsively readable- I could not put it down. I love how the  themes of family are explored in this novella and how love endures- it  was really unexpected to me- and of course the magical weaving of the  selkie lore. So unlike anything I’ve ever read; a true gem!! It’s  unusual to find writing so deeply moving anymore and I will read this  again and again. 


“The selkies come from miles away to bathe their seal skins in the full moon’s magic”… enchanting!! 


And the setting of the Orkney Islands, truly unforgettable. 


Highly recommend!  

Sara Vollaro

I was gifted an early reading of this novella  and I am truly thankful to Kelly Jarvis for reaching out to me. I truly  enjoyed this novella which is based on the folklore and legends of  Selkie Brides. This was a new concept for me, but going into it as a fan  of fantasy and romance I was surprised by how many emotions these 100  pages elicited. This novella is a mixture of Isla’s coming of age story  with the story of her parent’s tumultuous but relationship that was also  based in love. Although the story was based in folklore, I found it  very relatable with so many different messages to learn and reflect on.  The author even adds a little twist at the end that pulls on my hopeless  romantic heart. I highly recommend it even if it is not something you  would typically read (which was the case for me).  

Pandathebibliophile

Absolutely loved Selkie Moon. This is a short  novella, but that doesn’t mean it isn’t jam packed with an amazing  story. The big theme in Selkie Moon is family. It is a coming of age  story mixed with the lore and magic of Selkies. Such a great read.
 

FREE GIVEAWAY

Selkie Moon Music

 Click on the link below to listen to an Apple Music Playlist of songs to accompany Selkie Moon

Selkie Moon Playlist

Selkie Moon Art

An  Advance Reader Copy of Selkie Moon featuring a beautiful illustration by Alison Weber was shared with members of The Fairy Tale Magazine. Watch Alison's visual incantation below!

Selkie Moon

Debut Novella by Kelly Jarvis Coming this June

00

DaysDays

00

HrsHours

00

MinsMinutes

00

SecsSeconds

Connect With Me on Social Media

Copyright © 2025 Kelly Jarvis - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept